CNN-News18's new multimedia campaign showcases its year-long hold on No.1 spot – Forbes India

CNN-News18's new multimedia campaign showcases its year-long hold on No.1 spot

National | 23 August, 2023: To showcase its year-long dominance in English news viewership, CNN-News18 India launched a multimedia campaign on Wednesday.

The English news channel released a page one ad in all editions of The Economic Times to announce its leadership in the genre. The multimedia campaign has gone live across digital platforms including social media, and is being extensively amplified on trade media platforms.

The campaign launched in The Economic Times newspaper highlights CNN-News18’s comprehensive, year-long lead over its key competitors both on TV and digital. The TV data shows that CNN-News18 has captured 35.3% market share, which is significantly larger than that of Republic TV and Times Now. With Republic TV at 29.6% and Times Now at 23.5% market share, CNN-News18 stands apart as the undisputed leader in the English news segment. (Source: BARC | Market: India | TG: 2+ | Period: AVG Wk 16’22 – 29’23 | 8 Channels considered | Market share%)

CNN-News18's new multimedia campaign showcases its year-long hold on No.1 spot

On the digital front, CNN-News18 has captured a whopping 1.4 billion views on YouTube, surpassing Times Now and Republic TV at 795 million and 226 million views respectively. (Source: Socialblade | Period: Aug’22-July’23)

Furthermore, the channel displayed remarkable performance on Facebook with 787 million views. While Times Now stayed on the second spot with 731 million views, Republic was left far behind at 66 million views on Facebook. (Source: Crowdtangle | Period: Aug’22-July’23)

CNN-News18's new multimedia campaign showcases its year-long hold on No.1 spot

The high decibel campaign with a sharp copy and a bold visual breaks the category code to drive home the message and reiterates News18’s No.1 position among its competition with respect to viewership.

Since BARC resumed ratings of news channels in March 2022, CNN-News18 has consistently led the way in the English news genre. With dedicated viewership and impactful presentation of prime time anchors like Zakka Jacob, Anand Narasimhan, and Shivani Gupta, CNN-News18 is poised not only to expand its market share but also to enhance its brand image and establish stronger ties with advertisers with its growing visibility.
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
click here to Subscribe Online
Photo of the day: Happy Holi
Photo of the day: It's IPL time
From Bitcoin's resurgence to KFC's dream run, here are our top stories of the week
In tough times, stay positive: Pawan Sehrawat
How Bahrain is poised to reclaim its title as the world's 'pearl capital'
Is it time to call time on traditional office hours?
How innovation is shaping the future of coffee
World Water Day 2024: When water creates peace or sparks conflict
Bajaj Group unveils Bajaj Beyond, a CSR initiative committing Rs 5,000 crore to skilling India's youth
Aditya Birla Group, Jindal Steel and Power among largest buyers of electoral bonds in resource-rich Odisha
Global music biz sees 10.2 percent growth in 2023: report
Blooming good: World's biggest tulip garden marks 75th edition
Liquidity risks or valuations: What's boiling in mid and smallcap stocks?
The world's best beaches await your footprints
Travelling back in time, through the Incense Route, to Tayma


Leave a Comment