Yamaha Hits 300 Milestone With Blue Square Stores Across India – News18

Curated By: Samreen Pall
Last Updated: March 27, 2024, 15:45 IST
New Delhi, India
Yamaha Hits 300 Milestone with Blue Square Stores Across India. (Photo: Zee Business)
India Yamaha Motor (IYM) celebrates a big achievement as it opens its 300th Blue Square showroom across India.
This marks a significant step for Yamaha in strengthening its network and providing top-notch service to customers under the Yamaha Blue theme.
Since its launch in 2018, the ‘Call of the Blue’ campaign has been pivotal in boosting customer engagement and establishing Yamaha as a premium brand. Introducing Blue Square showrooms in 2019 was a game-changer, offering customers a one-stop solution for all their biking needs.
As per the Press Release, these showrooms go beyond just selling bikes. They serve as lively hubs for Yamaha enthusiasts to connect, share experiences, and enjoy thrilling rides together. The “Blue” theme signifies Yamaha’s racing legacy, while “Square” symbolizes a platform for its sporty and stylish range of two-wheelers.
Mr. Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, expressed his delight, saying, “Hitting 300 Blue Square showrooms is a big win for us. It shows Yamaha’s commitment to customer satisfaction and elevating the ownership experience.”
He added, “Expanding our Blue Square outlets nationwide is key to establishing Yamaha as a global brand with a strong racing DNA. We’re confident this milestone will drive further growth, ensuring every Indian Yamaha customer gets a world-class experience.”
Exclusive models like the R3, MT-03, and AEROX 155 scooter are available only at Blue Square stores. These outlets also showcase Yamaha’s lineup featuring the Traction Control System (TCS), offering high performance and fuel efficiency.
With 300 Blue Square showrooms across India, Yamaha has a significant presence in the Southern, Eastern, Western, and Northern regions, making it easier for customers to experience the thrill of riding a Yamaha.


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