Day 2 of News18's Mega Opinion Poll: Decoding the pulse of the nation – Moneycontrol

My Account
Follow us on:
Powered By hBits – Fractional Ownership & Investment In Commercial Real Estate
Start generating passive income with up to 10% rental yield and an expected IRR of 18%
Invest Now
Powered By
Unlock Your Trading Potential: Trade like Experts with SEBI registered creators, Learn from Courses & Webinars by India’s Finest Finance Experts.
Invest Now
The full results of News18’s Mega Opinion Poll will be released today, providing insights into the mind of Indian voters ahead of the Lok Sabha elections due by May.
The opinion poll, which is India’s biggest such survey, is being broadcast over two days and covers 21 major states that account for 95% of all the Lok Sabha constituencies.
On March 13, results were released for Uttar Pradesh, Bihar, Kerala, Madhya Pradesh, Tamil Nadu, Haryana, Punjab, Himachal Pradesh and Haryana.
According to the opinion poll, BJP-led NDA is expected to win 174 out of the 242 seats covered so far while opposition bloc INDIA is expected to win 61.
On March 14, the results will be revealed for the remaining states, including Karnataka, Assam, Telangana, Rajasthan, Uttarakhand, Odisha, Chhattisgarh, Andhra Pradesh, Jharkhand, West Bengal, Gujarat and Maharashtra.
The opinion poll will be broadcast across all 20 News18 network channels, including News18 India, CNN-News18 and News18 regional channels, in 16 languages. The results will also be released on News18’s 16 websites and
India’s biggest survey
The fieldwork of the survey was carried out from February 12 to March 1.
As many as 210 interviews were conducted with eligible voters in 518 Lok Sabha constituencies across India.
Notably, the survey has achieved a massive sample size of over 1.18 lakh respondents across various demographic backgrounds, making it India’s biggest opinion poll.
Here’s a detailed methodology followed by News18 Poll Hub for the survey:
A structured questionnaire was used to conduct the interviews.
The questionnaire was translated into 11 regional languages relevant to the states being covered.

  • In each Lok Sabha constituency 3 vidhan sabha constituencies were covered.
  • In each vidhan sabha constituency 5 polling booths were selected via random sampling.
  • Personal face-to-face interviews were conducted at homes selected via random sampling.
  • The respondents were selected systematically following the right-hand rule
    Only one eligible respondent per household was interviewed.
  • CAPI (Computer-Aided-Personal Interview) Interviews were conducted using a structured questionnaire.

Field Work
Fieldwork for the study was carried out by trained investigators belonging to various field work agencies. Each field work agency was given 2-3 states to cover. Ten field work agencies were used in this survey.
Quality Checks

  • Before going into the field, the field teams were briefed in detail about the sampling plan, respondent’s selection, questions to be asked, comprehension issues, etc. Multiple sessions of briefing were done so that no doubts or confusion are there at the time of field work.
  • Senior Field Manager and Executives travelled into the field to do the on-spot quality checks to ensure that work was being done properly. The supervisors were in constant touch with the field manager to report status and to seek clarifications when required.
  • Every interview was geo-tagged to ensure that it happened where it was supposed to happen
  • Each completed interview was checked for duration, time of interview, data consistency, etc.
  • Telephonic back checks was done for 20% of the sample in each state.

Discover the latest business news, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
Copyright © Ltd. All rights reserved. Reproduction of news articles, photos, videos or any other content in whole or in part in any form or medium without express writtern permission of is prohibited.
You are already a Moneycontrol Pro user.
Access your Detailed Credit Report – absolutely free


Leave a Comment